Who is playing and what are they playing?
Do you know what the average computer and video game player is like?
The Entertainment Software Association (ESA) has released their annual research report, “Essential Facts About the Computer and Video Game Industry,” and some of the findings are interesting.
Check out these key demographic facts about games and the people who play them:
- The average gamer in 2012 is 30 years old.
- 98 percent of parents feel the ESRB rating system is either very or somewhat helpful in choosing games for their children.
- 66 percent of parents believe game play provides mental stimulation or education.
- The top reason parents play video games with their kids is because it is fun for the entire family.
- 47 percent of game players are female.
The study backs up an important point made by Michael Gallagher, president and CEO of the ESA:
“Computer and video games have reached a critical mass. Today, nearly every device with a screen plays games, providing interactive entertainment experiences for a wide diverse population… Their (developers and publishers) innovations drive consumer demand for our products, solidifying our industry’s position as one of the strongest and most cutting-edge sectors in the U.S. economy.”
With such a wide and diverse population of computer and video game players, it is important to learn all we can about the games and the people who play them.
For VGVN, we're focused on showing the positive impact that video games can have on our economy, health, artistic expression, education, everyday life, and families. ESA's findings help bolster that case in a number of ways. For example, the numbers show that a majority of parents feel video games are a positive part of their children's lives and that 59 percent of parents believe games help kids connect with friends.
If you would like to read the full ESA research report and find our more fun and interesting demographic facts -- check the report out here.
The time for gamers to stand up and speak out is now! Your voice could not be more important. Take the first step to protect video games — join VGVN today.