It’s Time To Start Treating Video Game Industry Like The $21 Billion Business It Is

The majority of video games in the U.S. are purchased and played by adults. The largest titles make money that Hollywood films could only dream of raking in, and the biggest players in the industry run multibillion-dollar multinational operations that employ thousands of people. Yet many consumers still think of gaming as a kid’s thing that doesn’t merit serious consideration or scrutiny. In an age where our culture recognizes previously sniffed-about industries like professional sports as much more than child’s play, it’s time to get over that same hump about video games.

Games, like film, TV, and literature before them, are commercialized art and products of our culture. They can be great or terrible, memorable or forgettable, and everything in between. They can be five minutes of dreck you play on your phone on the bus, or 500 hours of life-changing tramping around a richly imagined virtual world.

In 2013 alone they were also a $21 billion business in the U.S. And still, in the rare instance that the nightly news even mentions video games, it’s likely to be an ill-informed pundit grandstanding about violence in games, or video footage of “booth babes” and cosplayers at a convention, without considering the huge amount of money, time, and people involved.

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