Business Innovation: What Market Leaders Can Learn From Video Games
Businesses looking to innovate and stay ahead of the curve would do well to look to an unlikely source for inspiration -- the computer and video game field, one of today's most crowded, fast-moving and competitive spaces. With thousands of digital diversions now available for free, or for pennies on the dollar via mobile devices, social networks and Web browsers, it's a leading indicator of what can happen to any market when barriers to entry collapse, distribution channels tighten and customer expectations can change at the speed of Internet memes.
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