Information for Parents

Too often we’re forced to recognize politicians and organizations who attack video games by proposing unnecessary and unconstitutional laws and regulations, only to have each and every one thrown out by the courts. It’s nice to be able to acknowledge those who ARE taking a positive step toward parental education. Below you will find a list of politicians and organizations that have teamed up with the Entertainment Software Ratings Board to create Public Service Announcements and campaigns to educate parents about the ESRB rating system.

Washington State Governor Chris Gregoire
Governor Gregoire was featured in a new ESRB Public Service Announcement. The campaign employed both television and radio PSAs that explain video game ratings to parents and encourage them to check the rating each time they purchase a video game to ensure that it is appropriate for their children and family. (10/22/07)

Idaho Attorney General Wasden
Attorney General Wasden joined the ESRB for a PSA Campaign on the Ratings system. In the TV and radio ads, Wasden encouraged parents to use the video game rating system as a starting point in helping their kids make good choices when purchasing video games. The Attorney General also encouraged parents to spend time playing the purchased games with their children in order to be sure the choice of game was appropriate. (10/03/07)

Rhode Island Attorney General Patrick Lynch
Attorney General Lynch launched a ESRB Ratings Awareness Campaign. The campaign, which explained the video game rating system and encouraged parents to check a game’s rating to ensure that the video game is appropriate for their children and family, employed both television and radio public service announcements. (08/09/07)

Georgia Attorney General Thurbert Baker
Attorney General Baker and the Entertainment Software Rating Board (ESRB) launched of a Public Service Announcement (PSA) campaign developed to explain video game ratings to parents and encourage them to check the rating each time they purchase a video game to ensure that it is appropriate for their children and family. The campaign employed both television and radio PSAs. (8/15/06)

Utah Attorney General Mark Shurtleff
Attorney General Shurtleff teamed up with the ESRB for a Ratings Education PSA Campaign. The Attorney General launched the public service announcement (PSA) campaign to encourage parents to use video game ratings to decide whether a game is appropriate for their children and family.  The campaign employed both television and radio PSAs. (6/26/06)

Senators Hillary Clinton and Joe Lieberman
Senators Clinton and Lieberman joined forces with the ESRB to launch a Nationwide Video Game Ratings TV PSA Campaign. Joined by the Entertainment Software Rating Board (ESRB) president Patricia Vance on Capitol Hill the PSA campaign encouraged parents to use the video game ratings when buying games for their children.  Best Buy president Brian Dunn and GameStop president Steve Morgan also appeared in the PSAs, affirming their respective company’s commitment to support the ESRB ratings and their store policy not to sell Mature rated games to children under 17 without their parents' permission. (12/07/06)

The Parent Teacher Association (PTA)
The Parent Teacher Association launched a Nationwide Video Game Ratings Education Partnership with the ESRB, furthering their shared commitment to educating parents about video games. The educational campaign distributed 1.3 million brochures to 26,000 PTAs nationwide. The campaign encouraged and enabled state and local PTAs to educate their community’s parents about the ratings. It included informational resources such as brochures in both English and Spanish, as well as online support through both the PTA and ESRB websites. (11/15/06)

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